I am a design & art director with a heavy focus on strategy. Nowadays brands need more than good looks and some pretty words. Brands need to show who they truly are, have a real reason to exist and embody a genuine personality.
I believe that collaboration is the key to reach the core of any brand. It creates a strong fundament that can be build upon. To create an apearance, behavior and communication that really stands for something:
A real solid brand.
I believe that collaboration is the key to reach the core of any brand. It creates a strong fundament that can be build upon. To create an apearance, behavior and communication that really stands for something:
A real solid brand.
Career
Worked over 8 years in New York & Amsterdam at several advertising agencies. I also worked within my own studio as graphic designer, brand strategist & art director.
Currently at denstu ACHTUNG! as Identity & Design Lead.
Sr designer
Freelance Senior Designer
Designer
Art director
Website development
Junior Designer
Currently at denstu ACHTUNG! as Identity & Design Lead.
Dentsu ACHTUNG!
Identity & Design LeadSr designer
Freelance Senior Designer
Freelance
Brand strategistDesigner
Art director
Website development
ACHTUNG!
DesignerSid Lee Amsterdam
DesignerJunior Designer
Sid Lee New York
Art & Design internSelected
Clients
Clients
Absolut, Adidas, Amsterdam Museum, Anwb, Asics, Aristofreeks, van Bruchem, Bolster, Foot Locker Global, GLS, Hide and Seek, KPN, MK Sons, Microsoft, Perfume Lounge, Pack, Pon, Red Bull, Skyn, So Connect, Subway, The North Face, thegreenlabels,
Vakmedianet, Volkswagen, 1012inc, 3FM
Vakmedianet, Volkswagen, 1012inc, 3FM