Brand Strategy & Design

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I am a design & art director with a heavy focus on strategy. Nowadays brands need more than good looks and some pretty words. Brands need to show who they truly are, have a real reason to exist and embody a genuine personality. 

I believe that collaboration is the key to reach the core of any brand. It creates a strong fundament that can be build upon. To create an apearance, behavior and communication that really stands for something: 

A real solid brand. 
 



Career
Worked over 8 years in New York & Amsterdam at several advertising agencies. I also worked within my own studio as graphic designer, brand strategist & art director.
Currently at denstu ACHTUNG! as Identity & Design Lead.

Dentsu ACHTUNG!

Identity & Design Lead
Sr designer
Freelance Senior Designer

Freelance

Brand strategist
Designer
Art director
Website development

ACHTUNG!

Designer

Sid Lee Amsterdam

Designer
Junior Designer


Sid Lee New York

Art & Design intern





Selected
Clients
Absolut, Adidas, Amsterdam Museum, Anwb, Asics, Aristofreeks, van Bruchem, Bolster, Foot Locker Global, GLS, Hide and Seek, KPN, MK Sons, Microsoft, Perfume Lounge, Pack, Pon, Red Bull, Skyn, So Connect,  Subway, The North Face, thegreenlabels,
Vakmedianet, Volkswagen, 1012inc, 3FM